Showing posts with label business tips. Show all posts
Showing posts with label business tips. Show all posts

your creative business and the astrological generations | feeding your customer's Pluto - Part III

dark sun by mirella santana

OK, let's wrap up this series with the youngest Pluto generations your business might be catering to.

To back up a bit - I think astrology could be a good way to analyze "generations" if we look at the natal placement of the planet Pluto (where Pluto was hanging out when we were born)

Pluto is a slow moving outer planet. The furthest planet from earth (yes, Pluto is a planet, don't get me started!) and represents karma and the "soul".

We experience a compulsive attention to matters related to the sign where Pluto resides when we are born.

NOTE - Pluto moves in and out of a sign as it retrogrades, stations and moves direct so a person born within the first couple years Pluto is in a sign may be more in tune with the previous sign and a person born in the last two years more represented by the following sign. And of course each person has their own individual chart with many aspects and placements including the energy of Pluto's house that may work against this collective energy - still, this way of looking at generations will be helpful when we think about our customers as a group.

See Part I Pluto in Cancer, Pluto in Leo generations 
and Part II Pluto in Libra, Pluto in Virgo generations

Pluto in Scorpio (1984-1995) - The Pluto in Scorpio generation (Pluto rules Scorpio) are intense. Charged with going down into the underworld and coming up alive (which they mostly do, but not always) - they often work through dark and unsettling experiences very early in life - their growth (and the growth of the collective from the energy they carry and transform) is mountainous.

Scorpio (and Pluto) rules banking, big money, other people's money - taxes, loans, insurance, spouse's income, collective money, inheritances - death, rebirth, sex, gender, the resources of others, surgery, metaphysics, reproduction and regeneration. These are the areas this generation is here to reshape.

This is a connection energy like Libra - but Scorpio connects us in ways that are deeper, more transformative and often more uncomfortable.

Born into the energy of "I did not have sex with that woman" and Real World MTV escapades they have turned pornography into "porn", sex into "hook-ups" and invented "friends with benefits". IVF became more mainstream as more and more reproduction issues are surfacing. Faced with a future without enough jobs and with huge educational debts -  energy and beliefs around finite resources and what belongs to "us" and what belongs to "them" will morph mainstream thinking as this group comes into their own. Endless war, media fear mongering and video games has made them more immune to violence than other generations and sometimes a little cold, determined and often brave. It also leaves them open to going too deep and too fast into Pluto's underworld through loss of hope, drugs and escapism.

If your creative business services this group - think about some of these Scorpio buzzwords. What do they need/want now?

They will not chase the bright and shiny thing. They need/want to be lured and are drawn to the mysterious, interesting and different although celebrity culture and their interest in "big money" and "what other people have" could attract them to more mainstream things branded in these ways as long as nothing appears too superficial.

They need to feel "deep" and like things with messages and meanings and will think about the things they own and what those things say about them in these ways. They are drawn to the ancient and esoteric but want the latest iphone. They want to feel different, because they are, actually, and although they need to fit in less than other generations, they are still a connecting force with a need to "fit in" somewhere.

Born into fast moving energy that idolizes - because it's all anyone has time to look at anymore - the stuff on the surface, they will come of age with a need to really see/know/experience what is underneath the glitz and casual conversation. Anything lasting that your business offers this group should best be geared to what is real and what it says about them that they purchased it.

Those plucky, inspirational quotes on Pinterest and Instagram appeal to and are made by this group, as long as it makes them feel strong and powerful. They don't like wimpy sentimentality. Scorpio is about change, so products that are changeable or that grow with them or that they can change and make their own in some way would appeal.

Pluto in Sagittarius (1995-2008) - The Pluto in Sagittarius generation are (or will be, many are still children) all about freedom and philosophy. They are easily bored and not so easily restrained. With brains wired differently (please let's stop drugging them) they will birth new ideas and inventions and things no one has ever thought about. I would say the sky is the limit, but with this group it really isn't.

Sagittarius rules college, higher education, philosophy, foreigners and foreign travel, churches and religion, air travel, publishing, charities and international commerce. These are the areas the energy they carry is here to transform.

Pluto in Sagittarius is about BIG thinking. Growing up connected to the world wide web at all times through their cellphones and ipads not much will feel 'foreign' to them. Their educations may be more limited so they will learn and grow in new and unique ways. They won't be pigeonholed. They want adventure. They want travel. Their thinking will be more positive than the previous generation and so they might be a little more "lucky". This is the wanderer, bohemian, gypsy energy. They will reinvent how and why we travel and how information and products move around the world.

If your creative business services this young group - think about some of these Sagittarius buzzwords. What do they need/want?

This is very young energy - they are age 8-20 right now - so much of this will be future based with them as they come into their own. There are also some of the younger Pluto in Scorpio people who fit in better with this group. The youngest people alive now - born since 2008 are the Pluto in Capricorn generation who are going to transform business and security and those safety nets currently falling apart! Then in 2025 Pluto in Aquarius children will be born to hold that new humanitarian energy and usher in a new age. Yes, it's a long process!

Every generation holds the generational energy they are born into to transform and is shaped by the previous generations - in this way we carry the gifts and sins of our fathers forward. We can only start from where we are. I think science will someday, maybe led by a Pluto in Scorpio person (!), link astrology and DNA the way quantum physics is linking beliefs and DNA.

I hope something in this series is helpful to makers and business owners.

Thinking "What does this person need?" is a much better starting point than "Who do I sell/offer this thing to?". xo all


your creative business and the astrological generations | feeding your customer's Pluto - Part II


blossom by aaron mcpolin

Part I about the Leo and Cancer generations is here

Next we have the Pluto in Virgo generation (born 1958-1971).

This is the generation charged with transforming work (computers), health, and habits. These dates roughly correspond to what the media calls Generation X (the slackers?!, NOT).

This is a very self-critical, detail oriented group; a large part of this generation born into the energy of the tumultuous 60's have both Pluto and Uranus (sudden change, genius, rebellion) in the same sign and house since they were traveling together in those days. This makes some area of their lives especially volatile and challenging. Many were also born with Neptune (spirituality, escape, drugs) in Scorpio (potential self-destruction) and a smaller number (1964-1967) with Saturn (road blocks, control) in Pisces (see Neptune above) tossing an extra dragon or two at them to be tamed, befriended or succumbed to.

There was an article in the Guardian recently about the high death rates from suicide, alcoholism, depression and drug use (findings knocked the Princeton researchers 'off their chairs') in this age group. Astrologically, some of the reasons are glaringly obvious. Pluto and Uranus conjunct in Virgo is very likely to bring digestive problems, allergies or immune system issues - we are learning more everyday about gut health and the gut/brain connection with researchers finding there are very real connections between depression and the bacteria we have and don't have in our stomachs. Neptune in Scorpio could be escape leading to self-destruction and Saturn in Pisces a very real need to escape! Toss in the fact they live in the U.S. where Virgo themes are way out of whack - too much work, poor diets, healthcare driven by the drug industry and we have a recipe for some very real, and yes painful, transformations.

Virgo is the sign of the worker, the servant, the craftsman, precision, idealism, the perfectionist. Virgos gain dignity and self-respect from being good at something that is of use to other people. Virgo searches for the tiny torn thread, the inconsistency, the stuff that is glossed over by others - always seeing the flaw, the space for improvement. This generation can "see" reality (maybe a little too well, too much reality can be a rather despairing space to carry!), but has a harder time "accepting" it. They can fall into an idealistic trap - wanting things to be just so and things never living up - that they can appear the opposite of idealistic!

If your creative business services this group - think about some of these Virgo buzzwords. What do they need/want now?

If you have a product based business this is the generation who will appreciate your product's value, it's attention to detail and the skill needed to produce it. Think quality. This generation is tasked to roll up their sleeves and create the future in an increasingly eco-focused, multicultural and technology addicted world. Things involving these buzzwords in some way will likely appeal to them.

Anything that helps them relax, enjoy, appreciate, forgive (especially themselves) will appeal, too.

Pluto and Virgo are health focused; the first generation to embrace gyms and turn activewear into everyday wear. This isn't about staying young forever like Pluto in Leo - this is more about staying healthy and functionable. So anything that helps them keep on working will appeal to them.

They are middle-aged now and having been tasked with a lifetime of noticing everything that is "wrong" and with a second lifetime of work still ahead of them (no retirement for these folks like their parents had - sorry Virgos) many are tired, so anything that feels like a "reboot" or "reprieve" or "relaxation" will appeal, too.

(I am using alot of Mercury retrograde buzzwords but this makes perfect sense since Mercury rules Virgo!)

The Pluto in Libra (1971-1984) generation is here to transform the Libra themes of relationship, balance and partnership. The first generation to grow up with mostly divorced parents and mostly working mothers, they coupled up early and embraced Facebook friendships and texting. They carry the lessons of fairness, cooperation and compromise; the ability to walk in the other person's shoes. Justice. Beauty.

Libra is the sign of the arts and Pluto in Libra's ability to be in 'relationship' with everything gives them a strong connection with art and music. As youngsters they often found connection with others through these areas and probably still label themselves and others by musical and artistic styles and tastes.

Libra rules balance. Unlike the previous generation they will most often prioritize relationships and partners over their work. They will seek out balance and fairness. They might attract the opposite so it/and they/and us (universal energy) can be transformed.

If your creative business services this group - think about some of these Libra buzzwords. What do they need/want now?

Many in this generation are raising young children now. People raising young children often spend more money on their children than themselves and you could focus your business on the kids, of course with Libra's ability to see both sides of an issue and flipflop with the best of them - they will soon be asking themselves, "hey what about me?" and need to splurge on themselves once in a while, too - so your business could be about the 'splurge'.

What would someone who prioritizes relationships, art, music and balance need when raising young children or splurging on themselves? Where does your work/business come in? What can you offer here? Remember these people are hands on creative and often have limited budgets - maybe think DIY kits and budget friendly anytime classes.

This generation wants things to be beautiful. They love Pinterest and Instagram. They connect with others through beauty and art and music. This is where they will be looking. With so much clamoring for their attention, you will need to stand out. This generation likes balanced relationships between equals something to keep in mind if you are a coach or teacher.

Up next post the Pluto in Scorpio and Pluto in Sagittarius generations and your creative business.

NOTE - this series is about generations and generalities. The house placement of Pluto for each individual person has an important influence, too and isn't covered here. And we are all connected so the energy each individual carries impacts all of us.

your creative business and the astrological generations | feeding your customer's Pluto - Part I

paradise peak by plavi demon


If you have a creative business you have probably done an "imagining your ideal customer" exercise where you determine you are selling to "Sue from the city - a 42 year old childless exec who needs to look polished and professional, has no time to get herself looking polished and professional and really, really needs your thingamajig".

Or maybe your ideal customer is "Debbie from Dallas (no, not that Debbie from Dallas) - a mom who prioritizes her children's homeschooling, supplementing her family's income with minimal sacrifices to family time and yes, still having great Texas hair (and I'm from New Jersey and not judging, yes, hair still matters)."

Being a definite square peg, I have never been much for pigeon-holing people - on the other hand this type of exercise is often strangely effective. With everyone seeing different things now - gone are the days of three TV channels and one local newspaper where sellers/makers/businesses knew where they needed to be - we need to know who we are making our thingamajig for or selling our thingamajig to, so we can try and figure out where they will be looking. So we can be there.

One way astrology can help with this process is by allowing us to look at the generational needs of our customers. The three outer planets - Neptune, Uranus and Pluto - most greatly impact collective energy over time. I'm writing this with an eye on the United States since it's the country I am most familiar with, but the same energies apply everywhere.

We've all heard of the Greatest Generation, the Baby Boomers, Generation X and Y - is there a Z or are they the Millennials? I'm not sure and I don't know exactly how they determine the birthday cut-offs with this stuff. The dates I've seen would make Obama a Baby Boomer and that doesn't feel right to me.

I think astrology is a good way of looking at generations if we analyze the natal placement of the planet Pluto. 

Pluto is a slow moving outer planet. The furthest planet from earth (yes, Pluto is a planet, don't get me started!) and represents karma and the "soul".

We experience a compulsive attention to matters related to the sign where Pluto resides when we are born.

NOTE - Pluto moves in and out of a sign as it retrogrades, stations and moves direct so a person born within the first couple years Pluto is in a sign may be more in tune with the previous sign and a person born in the last two years more represented by the following sign. And of course each person has their own individual chart with many aspects and placements including the energy of Pluto's house that may work against this collective energy - still, this way of looking at generations will be helpful when we think about our customers as a group.

nurture locket by polarity and shira sela
OK, let's start with the oldest generation alive today - the Pluto in Cancer generation (born 1914 - 1939) is ruled by the Moon. 

This is the 'Greatest Generation'. The United States is a Cancer Sun country so that name is probably pretty applicable. They fought for home and country and pretty much crafted the nuclear family and Norman Rockwell image of America.

Cancer is the sign of the mother, nurturing, fertility, security, patriotism, community, family. They are protective, moody, intuitive, secretive. Cancer is a cardinal sign ushering in a new season - think 'starting' here. Cancer is a water sign. A water sign needs to be balanced by rationality, groundedness and decisiveness.

Pluto in Cancer gives this generation a connection with the past, a strong sense of 'what was'. Change is/was hard for them. They like and honor history. They hold on to things. They gave up everything for their families. They are loyal and once they have 'bought into' something, it is hard for them to change. They might buy the same products they have always bought, even though things that are better for them are out there now. They do what they have to do.

If your creative business services this group - think about some of these Cancer buzzwords. Think about how this collective energy would feel merging with the energy at play today.

(today Pluto is in Capricorn - Cancer's polarity sign, so he is opposite this generation's natal Cancer - they can see things differently now - they can see both sides of the story and what they didn't want or couldn't hear before they can be more open to now)

What do they need/want now? Remember this is mature energy - they have worked through a lot of this stuff already, but their basic nature is still probably to hunker in; to protect. The best way to work with Pluto in Cancer people may be to offer nostalgia, a connection with something already familiar to them, security, less complex choices, etc. More than any other group, it is probably very hard for this generation to have the structures they have relied on their whole lives falling apart as they are now. Keep this in mind.

royal locket by polarity and solocosmo
The Pluto in Leo generation (mid 1939 - 1957) is ruled by the Sun. This is the hippie, rock 'n roll generation that brought us government protests, make love not war, women's rights, African American rights, basically turned everything on its ear.

They get blamed for mostly ending up conforming to society, but with the Leo archetype representing the "king", this was always more about "self realization" than group think. Lots of people were born during these years, so there was, and is, a lot of this energy for the universe to work with! Yes, they are self-absorbed (especially in comparison to the Pluto in Cancer generation), but also incredibly self-expressive. They were willful children, became willful parents and raised more willful children!

(in 2023 Pluto will move into Leo's polarity sign of Aquarius and the age of Aquarius begins)

They came here to be bigger than life (Sun) and make things better. They have the Leo lion's courage "We can do anything!". They took center stage. They took charge. They wanted/want to show the world what they can do. This energy is still running things, although the next generation, Pluto in Virgo, who is cleaning up Leo's mess (change is messy and wanting to be special has its drawbacks) is slowly taking over.

Ruled by the Sun and ruler of the 5th house - Leo is a fixed sign; stable and dependable. The energy is dramatic and creative. They are generous and proud. They are natural leaders. They are the most self-concerned generation, took therapy to new heights partly because they love to talk about themselves, but mostly because they are here to break through the barriers of the ego (Sun).

If your creative business services this age group - think about some of these Leo buzzwords. Think about how this collective energy would feel merging with the energy at play today. The structures they railed against in their youth are collapsing, but they have come to embrace these same structures - so what does that feel like for them? What do they need now?

Again this is mature energy - they have worked through a lot already, but their basic nature is still to "shine". The best way to work with Pluto in Leo people might be to offer them a feeling of being special, a way to be center stage, a place at the head of the table. They want thingamajigs that make them look and feel good. Think luxury, royalty, boldness, color. Think about "what's in it for them".

Next up what your Pluto in Virgo and Pluto in Libra customer needs :)

being a better spokesperson of our own views ....

conversation by aegis illustration

With the Moon joining Mercury in Capricorn and going void after a trine to Jupiter (in Virgo) this would be a good weekend to think about the future, our choices and what/how we are communicating

Saturn is in Sagittarius presenting us with practical realities. 

We might find we have to pull in the reins a bit on our ideological stances. We can take a breath. We can count to ten. We can listen to the other person. It is probably best now to be moderate in sharing our principles with others. This is more respectful of them.

Instead of unloading against their view - it's important to be a better spokesperson for our own view. 

Then we take full responsibility for the success or failure of our communications. We don't put it on other people to understand us. This is the important part. That's not our job. The essential word for Saturn in Sagittarius is "truth". The better we can articulate our own"truth", the more our clarity will make us understandable. Others do not have to agree with us. If we need "agreement" to win maybe we have already lost .... xo all

precision ....

"I have always cherished old things, used things, things marked by the passage of time and human events.

I think of my own self this way, as something much handled, much knocked about, as worn and polished with use and abuse.

As something serviceable, perhaps I should say. More serviceable for having had so many masters, so many wretched, glorious, haphazard experiences and encounters" ... Henry Miller

fingertip precision by earthhart

The Virgo Moon fills us with a need for precision, organization - a "want" to focus on the details. There may be limits, an ending, an authority figure in the doorway, a need to push ourselves harder. Wonderful energy for servicing others. Tonight she opposes Neptune and squares Saturn and the Sun forming a mutable t-square. What's real? What's not real? It can be hard to see/feel/know the difference now. We may all be up to our elbows in mud .... xo all

p.s. good news for those working through that "feeling sorry for ourselves/envy" thing - Venus in Libra conjuncting Juno will start to move us past this ... a rising tide really does lift all ships, there really is only one of us here ... 

At the deepest level, there is no giver, no gift and no recipient... only the universe rearranging itself.  - Jon Kabat-Zinn

owning our gifts | part I | prequel - yes, I am having prequels and sequels now, I'll blame the movie industry and the summer blockbusters

Full Moon (June 2nd) post tomorrow which will cover this week's creative forecast, too. Expansion time people!


We are living through some major paradigm shifts - which is really one shift, the rising divine feminine and end of patriarchy (which isn't a woman/man thing, although it may play out this way at times - this is archetypal energy, we all hold feminine and masculine).

One of the spaces that is shifting for everyone is our relationship between money and hard work. We have a Full Moon in Sagittarius (the sign of expansion ruled by Jupiter) tomorrow night, so this seems like a good time to start a series about what this shift might look like for us.

pulled by our visions : the Following - time is the means | part IV


See Part I, II and III.

If time is the means and always the means that takes us where we need to go, then being able to feel life's nudges and guidance takes on a whole new importance.

This doesn't mean we sit back and wait for some miraculous something or other to come our way (it's kind of the opposite of that actually although we always stay open to the miraculous something, of course!) - it means when we choose to move we make the conscious choice of action and we pursue it with an earnest steadiness of purpose

(earnest is my new favorite word by the way and yes, I realize it means I have been spending way too much time with Olive - I am always on the lookout for ways to work it into conversations so others will pick up on it - imagine a world full of people seeking earnestness!)

and then we make ourselves at home with what we have created, learned and attained.

(not obtained, outcomes are never guaranteed here on Planet Earth - only growth!).

why we might just need that tinfoil antenna - time is the means | part III


See Part I and Part II

So many times I've been the girl standing at the crossroads, getting sunburned and wrinkled, trying not to make a mistake. Sometimes a decision came quickly and I would move toward something I really wanted to do. But not often. Unless I stayed busy and let the decisions work themselves out (which works until it doesn't), I struggled.

I could never just relax.

As I get older I've started to embrace the thinking that we can't really get on the wrong road.

And this doesn't mean we can't get on a road littered with potholes and sticker bushes and maybe even fire breathing dragons - it just means the other road - the road not taken - very likely had its own kinds of roadblocks and setbacks and boulder slinging orcs!

cultivating a waiting attitude - time is the means ..... part II



Part I of this series is here.

If we are plugging along doing the best we can and it still feels like we are spinning our wheels in our own twisted version of Groundhog Day or we get this close to something we want only to see it all fall apart at the 11th hour maybe the problem isn't what we are doing or what we are wanting - maybe the problem is as simple and as challenging as timing.

We were all born at exactly the right time. Yes, I believe down to the exact second. A doctor's forceps can't screw this up, a mother's deep desire to get this birth over with, a long hard labor - we are born when we intend to be born.

We begin our life doing everything with perfect timing. We eat, we sleep. We learn to walk and talk at our own pace. Babies don't have to plot and plan for these things to happen. They don't have daily planners, make vision boards and form mastermind groups. They just move through life doing what they do and then one day they stand up. Life is no different later on. The rules don't change. The only thing that has changed is us.

time is the means ..... part I

"Furthering" is the I Ching principle

(one of the meanings of the I in I Ching is "the easy")

of the innately beneficial nature of the Source that nourishes and protects all of us.

Put another way - we can trust that life has our back.

(I am finding it comfortable and comforting to call this source the Creative these days - maybe you will like this word, too, if not just use what you are comfortable with)

Furthering is about stages of development and the vehicle that powers this process is time. Because time is the vehicle - patience, trust (thanks Lynn) and perseverance are necessary.

how "we are in business to make a profit" is like living to eat ...


the crooked nook 1
Hearing "we are in business to make a profit" usually makes me want to retch

(and I have done some serious retching this winter - trust me, it ain't pretty people although on the plus side I still sound a little bit like Demi Moore)

in fact it makes me throw up in my mouth a little.

(yes, it's going to be one of those posts)

This is not the same as saying "to stay in business we must make a profit" which is quite obvious and makes the profit a necessity rather than a goal.

Think of profit like food. 

We need food to survive, but we are not surviving so we can eat .. I hope.

if you can stand to read one more pricing post - the "as within, so without" pricing guide for makers


http://www.cardstore.com/blog/black-history-month-quote/?utm_source=rss&utm_medium=rss&utm_campaign=black-history-month-quoteI had two Etsy shop owners ask me pricing questions last week and I linked them to some great articles (* see links at end) but wanted to say something here about the spiritual laws we are working with.

(yes, spiritual laws, this is my decade of Rumi after all - yes, I'm working with decades instead of years now - the years are moving way too fast ...)

Many people are given the advice to raise their prices and often this advice is given by someone outside our business

(I do not discount the advice of outsiders - sometimes the very person who we might be responding to with "well, that's easy for you to say" is exactly the person who needs to say it. Of course just because we don't discount outsider advice, doesn't mean we blindly follow it either.)

SNEAK PEAK - Punch Drunk : Recycled Wine Cork Jewelry


Here's a sneak peak at my new jewelry line with recycled corks and recycled steel. I've named these little babies Punch Drunk.

(yes, after my recent behavior - I blame the wine I've had to consume testing these out - yes, this stuff is hard work, folks - don't hate me)

I ordered these adorable laser cut tags from Ana at All This Wood and love them.

With ocean blue for strength, passionate pink for joy, purple berry for clarity, orange creamsicle for creativity and pistachio green for abundance - they make great little totems for our focus and wonderful gifts to share strength, joy, clarity, creativity and abundance with others - plus they are kick-ass cool, recycled, stackable and fun!

Coming to my online stores and (fingers crossed) a favorite winery near you. I'll pop back in with a coupon code when these beauties are available! xo all

I know the captain always goes down with her ship but maybe the ship doesn't have to go down with the captain ....

finch and hare card
It's a good idea to have procedures in place for our businesses in case of an emergency. Start with something simple.

Make a list of email addresses, accounts, passwords, automatic message responses, phone forwarding or remote phone message access - whatever someone else would need to know to take care of, postpone, cancel or dial things down for us if necessary.

Use my emergency procedure form to get started. You can decide how detailed you need this to be.

10 Ways for Makers to Balance Work and Family During the Holidays


The holidays can be a very stressful time for makers. We have to make the money while the money is there to be made kaching!

(see my post from last year's Team Eco Etsy blog on 16 Ways to Sell More on Etsy this Holiday Season)
and we want need to have an actual holiday with our families.  

The memories, like the money, don't get a do-over in January.

Before I was a maker I had a mall cart business and before that I was a bank manager.

When I was a bank manager the winter holidays were easy-peasy. We had three holidays in November and I always used a personal day or two in December for a long shopping weekend. Clients weren't so focused on their money and upper management took a lot of time off, making my job much easier.

I was still busy but had time to do all the family and school holiday stuff. Cookies were baked, stockings were hung, presents were wrapped, carols were sung

(yes, I'm channeling Seuss this morning).

When I started my mall cart business my holidays did a complete 180. I would open every year on Halloween, work every day until Thanksgiving (which I would COOK - what was wrong with me?!), re-open on Black Friday at the crack of dawn and come up for air at 3pm on Christmas Eve.

We'd put our tree up that night and the gifts I gave my family were purchased during slow times within 50 feet of my mall cart.

My daughter was a teenager then and I'm still convinced, although I have never been able to convince her, this was not a totally terrible way to do the holidays. Some years she was lucky and I was near Pac Sun and Claire's. Other years she would spend Christmas morning moaning over Yankee Candles and Mrs Fields Cookies. She still grumbles about it - I think it was character building.

Selling online is kind of the middle ground. We go totally nuts, if we're lucky and prepared, and then things slow down when it becomes too late to ship and we get a few days of holiday time with our families. Hanukkah falls into that last week this year, too, so if we celebrate that one, we just need to close a couple days earlier.

Here are some tips I think will make the next few weeks easier:

1. Let's get our own holiday shopping done NOW. Our days of casually strolling the mall and local shops during December ended when we decided to open a business and sell the things we make. Also it goes without saying if we want people to buy our handmade whoseewhatsee we should be supporting other makers by buying theirs. If we want people to be shopping local we should be shopping local. If we want people to be shopping online we should be shopping online.

2. Focus on what works. If our Etsy shop is outselling our website this isn't the time to re-vamp our website. Focus on our Etsy shop. If we sell better at craft shows, put our focus there. If our best selling product is our floral lime green belt focus on selling that in other places or other sizes or other colors. Don't waste time thinking about how to sell that thing that never sells. Our time is limited - do what works.

3. Say No. We can't do everything. "No" is hugely empowering and yes, we may have to live with the stomach upset afterwards. That's what ginger is for. Really, it works, buy some this week.

4a. Stick to a strict schedule. Let's determine the dates for our last supply orders, last discount sale, last shipping, etc - now. These kind of things need to be pretty much written in stone. We know how long it takes to make our whoseewhatsee, set a work schedule that works. I have a giant calender and like to write things down. Technology tools are available. As soon as we have the dates for the kid's play and concerts and any holiday parties we want to attend, add them in.

4b. Don't stick to a strict schedule. There are no absolutes. The days of someone telling us how to do all this ended with our final paycheck. If our schedule can't be a little flexible there is no point in being self employed. It's usually the only perk.

5. Eliminate distractions. We don't have time to be checking Facebook or Instagram or answering emails all day long (I  do this stuff while my tea heats and my kettle whistle puts a stop to it). A TV on in the background makes me nuts and I doubt makes anyone more productive. I could be wrong though. I get a few Audible books to listen to while I work, although on really crazy days I need silence. And yes, I can hear my racing heart as the clock ticks toward 5pm when my post office closes.

6. Get help. Delegate. It's all hands on deck time. It's not really illegal to use child labor if they are related to you and paid in gingerbread cookies. Any time saved on one activity adds time for another activity. You can't just triple the amount of things you normally do and expect to function. Hire or beg for help.

7. Let stuff go. The housekeeping police will not be at our house checking for dust bunnies this holiday season. Something has to give.

8. Respect other people's holidays, too. Let's not have some poor woman in Peoria overnighting us supplies on December 15th we should have ordered in November. Expect that the mail will be slow. We don't want to freak out at the post office and create a scene that will be the talk of the town for years to come, trust me on this one ....

9. Everything that can wait until after the holidays waits until after the holidays starting today.

10. Family comes first. They have to because we have to live with them plus of course we love them and all that jazz. Prioritize accordingly. We really don't have to be shipping until the very last minute. December isn't the end of the money train. Next year and new opportunities will be here soon enough. xo all

just because she's beautiful doesn't mean you aren't - part IV - the I should be doing "more" syndrome & women who wear purple

she's probably in here somewhere

See Part 1, Part 2 and Part 3

(yes, if you are reading this in one sitting, you will need a cup of coffee ... and a muffin ... and maybe probably an aspirin)

I thought I was doing pretty good re-languaging my life when we went out to dinner for my daughter's birthday last week and half way through the meal my daughter said I was driving her crazy (in the way only a mother can do) by repeatedly saying "that's not bad" every time I ate something new.

You might remember from my last post this was exactly the kind of language I have been trying to avoid! Ugh!

I thought ditching the "n'ts" when I was saying something positive would fix this - I did keep myself from saying "this isn't bad".

I said the exact same thing in a different way though.

I guess it's a challenge for me to say, "this is good", or great or delicious without consciously pushing my tongue to use positive language. When I stay unconscious with my language I just naturally want to go the other way. I can see my rules need to be expanded and I am an Aquarian with a Scorpio rising (plus an oldest child and tone deaf singer). I really hate rules.

(and now that I have written this I can see clearly how my rule making is negative, too - always about what not to do - see how this stuff works? - it is deep and tricky - it's like I have swallowed a whining David Blayne.)

This series is not about negative language and this is all subconscious stuff although I do think this way of going through life makes us more prone to a scarcity mindset. It doesn't matter which comes first or what creates what with this stuff - I do know we can often change something by changing something else.

I attended an astrology class years ago and one of the other students was always complaining about work. She loved her job but her relationship with her co-workers was a mess. I can't remember the specifics. I do remember this woman always wore purple. Maybe just this one thing was enough to annoy the hell out of people. I don't know. Totally possible.

One day the teacher turned to her and said, "Enough already about your co-workers. Get a dog". Now this teacher was a master astrologer and enough of a guru to this woman for her to immediately head to the nearest shelter and pick herself out a beautiful blue eyed Akita mix.

Within days her relationship with her co-workers had greatly improved (pets and work are both 6th house in astrology - as well as health, routine, etc -  so a problem with one often can be fixed with attention on another). She even started to join her office mates on their long Wednesday lunches, something she always griped about before. She thanked the teacher for his wisdom.

We noticed over the next few weeks she never complained about work anymore. She complained about her dog all the time though. This woman had Aries in the 6th house and Aries needs an adversary. I am not sure if an adversary who pees on the carpet is better than one who sits next to you in a cubicle, maybe she could have just joined a gym and fought with the treadmill .... changing something by changing something else works though.

I don't think negative feelings that come up after seeing someone else's bright shiny new thing is about jealousy. I don't want anyone else's life. My life is pretty freaking amazing. I just know after seeing some of this stuff I don't feel so great.

For me, it creates the "I should be doing more" syndrome. For example my Facebook friend who is always on vacation has me thinking "why haven't I created a business that can run without me so I can be laying on the beach somewhere warm and tropical while lockets and cork continue to fly across the country and into my customer's waiting hands and mailboxes." I feel like what I am doing isn't enough because I actually have to do it. What kind of ridiculous thinking is this? We can't win this game.

I will tell you my next two steps in my final post next week. The pie really does have an infinite number of slices - there really is enough for all of us.

xo and happy weekend all

NOTE - We have a New Moon in Scorpio next week (I will post about it then) - it's an eclipse and at 0 degrees Scorpio - a 0 degree eclipse in the complex sign of Scorpio is a true new beginning. Stuff we have been trying for could now line up for us. Mercury will move direct two days later and we will know what to do. Get ready.

We are heading into Scorpio season - shop for a Scorpio locket necklace for your favorite Scorpio and get a FREE extra lid set now.

just because she's beautiful doesn't mean you aren't - part III - re-learning clear speech & Mercury Retrograde


Mercury is retrograde. We are in the season of "re" now.

(redo, reconnect, rethink, repeat, revise, redesign, recuperate, repair - you get the idea)

It is the perfect time for big universal energetic support to re-language our thoughts and conversations to dismantle our negative talk and limiting beliefs which I am convinced are at the root of the scarcity mentality that creates so much pain in the world (at least my world!).

See Part I HERE
See Part II HERE

Limiting beliefs are the thoughts, stories and 'spells' (more on spells a bit later in these posts) that we invite, through our own words, into the deepest spaces inside us and sometimes expel out into the world as conversation that inhibit our potential and limit the choices we make in our life.

For most of us, there is less question about whether or not our words are powerful as there is about how to best use this power to improve our world.

I have always loved anagrams and cryto-quotes and similar kinds of word puzzles. I had a bit of an obsession with them as a kid actually - also mythology, astrology and Rumi.

(And yes, all these things will work there way into this series. I was also obsessed with my metal wheeled roller skates, Ellen O'Neal and Tiger Beat magazine - luckily for you, dear reader, I will leave them out of this one.)

Words are powerful.

I love how "word" and "lord" can be combined to create "world". And "uni" meaning one and "verse" meaning word or poem or song makes "universe". And a spell is a s-p-e-l-l.

And dog is God spelled backwards (maybe especially that one).

You might be familiar with the Bible story of the Tower of Babel - which is the story of God's displeasure at humankind's progress after the great flood. Everyone speaking the same language and working together meant soon nothing would be out of humankind's reach. This worried God so much that he scattered everyone all over the planet and changed their one language into many as a way to dis-empower everyone.

One nugget to take from this story is that Babel babble = dis-empowerment. This is the same story we work through every Mercury Retrograde. Mercury is the God of communication. We honor Mercury when we speak our truth, when we think through our thoughts before we say our words, when we say more and talk less.We dishonor Mercury when we babble. We also dis-empower ourselves.

So, the first step in my "Mercury Retrograde re-languaging, limiting belief busting, scarcity thinking mindset dismantling practice" is to eliminate the word "want" from my vocabulary, yes in all situations.

Want isn't the step before have. 

Want is the opposite of have. 

This is important. 

And I don't mean this in a "The Secret" kind of way. I mean this in a mindful language - say what we mean because what we say matters - kind of way.

We have heard this all before - how saying want keeps us in a state of wanting, but what it actually does is keep us in a state of not having.

I started this last week. I would never have believed how often I use the word 'want' - just changing this one thing has my head spinning.

I am also eliminating the 'nts when I mean yes. For example by saying things like "doesn't it taste good? isn't it great? didn't you love it? wouldn't you like one?" - I don't use negatives often in this way. I have caught myself a couple times though. These sentences should be "does it taste good? is it great? did you love it? would you like one?". Also eliminating the word "but" which we all know negates everything that comes before it.

So, the first step in our re-languaging this Mercury Retrograde season (which lasts for 3 weeks and is just enough time to establish this practice as habit)- eliminate the word "want" in all forms - substitute "desire" or "choose" or change the sentence around entirely to make it more powerful and eliminate babble.

For example - I just caught myself saying - "I want to be alive to dance at Sully's wedding." I did a quick mental CANCEL (gently imagined myself hitting the keyboard delete key) and then said "I will love to be alive to dance at Sully's wedding!".

I also said, "I want the tiramisu" and then re-languaged it to, "I'll have the tiramisu."

step 2 - eliminate "but" in all forms. Use "and" or form a new sentence.
step 3 - eliminate the shortened version of not "n't" when we are not saying not. (got it?!)

Up Next in Part III - just because she's beautiful doesn't mean you aren't - speaking our reality, why this stuff matters

just because she's beautiful doesn't mean you aren't - part II - scarcity thinking


Part I is HERE.

We live in a world where everyone's "bright shiny new thing" that is happening to them is visible to us. We have always sort of lived in this world, our world is just a whole lot bigger now (or smaller depending on how you look at it), so there are a lot more bright, shiny new things to see.

When we were kids and the neighbors got a new car, everyone probably hopped in for a ride and then we walked home with parents wondering aloud if the Browns could really afford that. Or maybe, if we were lucky, we walked home with parents excited for their friends' good fortune.

I want to be the person excited for everyone else's good fortune.

(and yes, I know as soon as I write this, life will offer me the opportunity to learn how to do this through practice by providing some really great fortune to someone I know - I hope it is YOU - please buy a lottery ticket and ... remember your friend Cat from Jersey)

I don't want to be the person grumbling to myself about how someone could be on vacation again. But I am. The grumbler, I mean. I want need to stop.

And yes, I know that everything isn't as wonderful as it seems in Facebook land and other public places. I realize I cannot be comparing my inside to someone else's outside unless I am determined to come up short (my inside is probably a rather messy place after all).

But there is some kind of scarcity mindset at play here.

I truly know we either live in a world of lack or a world of abundance and we get to live in the world we believe we live in. Yup, it's as simple as that.

I know this. It doesn't always stop the grumbles though.

(although a slice of pizza might - giving up dairy is making me batshit crazy folks)

The topic of scarcity interests me because I never feel as if I have enough time.

I know this is just something I believe. I also know this is not an absolute truth. It is just something that I have made true for me. I am determined to un-make it.

I'm busy, You're busy. We're all busy. Some people though are still creating time for hobbies and vacations and to get their car registered online before it's too late and they have to waste half a day at the DMV and they find the time to pay their credit card before the $35 late fee kicks in and to get to a freakin' dentist.

Psychological research has shown that when we experience emotional deprivation in childhood, this feeling of not being important or lovable enough can persist into adulthood as a “deprivation mindset.”

(since I am a student of evolutionary astrology I am not so quick to blame our childhood, since I believe we pretty much magnetized ourselves into exactly the situation we not only needed to be in, but that we were already a match for)

We may never feel as if we have enough of the things we need.

And actually this post is starting to feel like the leaky cup stuff  I wrote about almost 2 years ago (see time really is flying!), and the timing of this makes perfect sense to me actually (more on that later).

This "not having enough of the things we need" can show up as money stuff (I know from my days in banking that almost no one ever thinks they have enough money, no matter how much they actually have) and relationship issues, but any perception of lack can have its roots here.

This scarcity way of looking at things; this thinking that someone else having something means there is less for us is an unconscious thing. 

(it's not like I think someone has actually taken my seat on that airplane to Mexico after all)

But it affects what we notice, how we weigh our choices, what we decide and how we behave.

It's a bit like negative thinking - negative thinkers can reach the finish line just like positive thinkers can (I don't actually believe in finish lines, but I think you know what I mean here).

Positive thinkers see the opportunities and are able to act on them, negative thinkers see the problems and are able to avoid them. Both ways of thinking can get us from A to B - one of them is just a hell of a lot more fun and is nicer for others to be around. I think my own life could be a hell of a lot more fun and less frantic with some mindset tweaks. Next post I will tell you what I am doing and you can see if anything resonates with you and might be helpful..

UP NEXT - just because she's beautiful .... part III - how to know there is enough for us

owning our impact - the value of being ourselves part IV


See part I, part II and part III

(yes, my posts have more parts than your Ikea bookshelves)

Now Mars (the planet of action and passion and desire) just stationed direct last night after his two month retrograde so I will post about that tomorrow - for now, just be careful of fire and electrical issues - appliances and batteries tend to go bust when Mars begins to change direction - sparks of creativity and clarity will start to fly, too! Anything that rubs against something else can ignite right now - use this energy wisely (wink).

OK- back to this series. We've got our burned out brick and mortar music store owner, our own online business in a sea of other online businesses, Russell Simmons talking about creating the kind of value within our business that makes it sell-able (ie able to stand on its own) - how does this all tie together?

(of course you already know everything always ties together - that's how life works)

Let me call the music store owner Hal. Well, Hal has been a smart cookie and transitioned his business very wisely. The only problem with Hal's thinking is that he expects his transition to last more than 18 months (or 18 weeks or 18 days). It won't.

Things have sped up now and the transition isn't the wobbly space between two stable places anymore - the place we work through to get to the other side - the entire space is the transition - there is no other side.

This is the same lesson for us - the end zone is gone. We have to vanish the thought of it right out of our head, it was never real anyway.

Think about this - when we think back 10 years in our life or 20 years, we have big chunks of time that all meld together - "I worked there for 10 years" we say, or "I lived with that guy for 6 years" as if that 10 years or that 6 years was all the same space. It wasn't. It only feels like the same space in hindsight. 

Most people (and businesses) stepping into a transition period - that space between our old self and our new self - get so uncomfortable they step right back into their old self. We all do it dozens (hundreds?) of times a day.

Usually we tell ourselves "this just feels right" - what we really mean is "this feels familiar." 

Remember our body isn't looking for stuff that feels good, our body is looking for stuff that feels familiar!

If we know the cravings for stability we battle in the midst of change are real withdrawals from the chemical addictions of our body - we can ride it out! 

Not because there is some rainbow at the end of our choices, but because we know the space of making choices is what we are here for - we didn't come for the rainbow!

If we understand we are changing at a cellular level we really can soldier on - we are doing nothing less than reconstructing our genes for our future, future generations and our own future lives when we stay focused and inspired!

Hal can't answer the question of what he should do next (and neither can we). There is no answer. We're all asking the wrong question.

Life is designed to focus us on the "now" - the place of creation.

Do we think our ancestors thought too far ahead of their raging winters? They climbed into bed and dared to make babies they probably would not get to see grow up! How could our own choices be any harder ....

Conclusion Part V on Thursday - so what's the right question? (our action plan) plus tomorrow a post on Mars direct!

changing our grip - the value of being ourselves part III


See Part I and Part II

Sometimes we talk a good talk about change and growth, but when it comes to our makings we think what we wanted to do yesterday is what we want to do today and what we will want to do tomorrow.

(We have a full moon in Scorpio next week - I am going to do a big post on this for Monday - there is much Plutonian energy with this one and since Pluto is the planet of karma ie our beliefs that create our reality - if we can release our emotional grip on what we are so afraid of losing we can get a huge emotional growth from this period. We can work on "our stuff" now or our stuff will work on us.)

I saw Russell Simmons (yes, the hip-hop business magnate and gazillionaire) speak a couple years ago. On the surface it was about growing a fashion business (specifically a t-shirt brand, I think), but what it was really about was growing a business to sell and by "sell" I mean "sell the business" not sell your t-shirt, although obviously we would have to sell a whole lot of t-shirts before our t-shirt brand was sell-able.

The goal though was clearly to sell the business (ie the brand) at some point. It seemed like it was a foregone conclusion that this would be our goal, too.

This whole "growing a business to sell it" kind of made my heart ache. I could see all the pitfalls with this way of thinking - unsustainable growth, the kind of corner cutting and number crunching that results in poverty wages, damage to the planet, do whatever it takes to make this work stress and unbalance - the more is more is more thinking that is so unsustainable and so damaging and truly not the way the energy at play in the world now is leading us.

(now I am not saying this is what he was saying - this is just what I was hearing)

Obviously there isn't anything wrong with selling our business or our brand (one day I will no doubt be sick to death of all this and accepting a fair trade of a lifetime supply of avocados and milk-bones) - it would be better than a slow, painful death after all. 

It was having this goal at the beginning that bothered me. 

It's not that I thought we should all be building generational businesses - although I do have a fondness (sniffle) for them, in a small town diner kind of way, but I was an artist after all, this was my creative baby, how could anyone ever love her like I do?

Flash ahead two years and I run across some clips from this same talk and I get something totally different from it now.

(it's amazing how much smarter Russell has become ... ha!)

Probably one of the truest things in life is that we just don't know what we don't know

There is real value in separating ourselves from our businesses and brands.

emily mcdowell - joan of arc quote
This doesn't mean we won't continue to work from our hearts - knowing when to tighten our grip, when to loosen up, when to switch grips

(I'm starting to feel like one of the Williams sisters, hopefully my biceps are listening)

and when to let go like we are holding a hot potato takes courage and inner work. This stuff will never come from our head.

My friend with the music store is exhausted. Most of us are. Life has sped up and we were all born from energy that moved at a slower pace. We need to trust ourselves with this stuff.

We truly were born to do this.

I realized with my second listen that had I embraced the "building a business to sell" thinking even a little bit I would have been much more likely to have built a business that could get along without me more often. I would take things a little less personally. I would have asked for help when I needed it. It would be easier to change my grip.

Of course if I had fully embraced this thinking I would not have built anything truly real because it would not have been built from the energy I came here to use - I would have been too busy playing for an audience.

(creativity and children both fall into the 5th house of our astrology chart and birthing creative babies that keep us up all night or crying babies that do the same thing produce equally strong emotional attachments and this is a good and necessary thing ... until it isn't anymore)

We have a full moon in Scorpio in a few days - the period of this full moon and the days after will be a powerful time to release some of the emotional attachment we have with our businesses. Scorpio is our fixed (unchanging) water (emotions) sign - he really likes to hold on to emotional experiences as long as possible - ruled by Pluto if we are clinging to the wrong stuff this can be devastating. Scorpio will be in Saturn so not taking any crap - we either loosen our grip or life forces open our fingers (this is the culmination of November's new moon in Scorpio).

NEXT UP PART IV - owning our impact - the value of being ourselves (so what might the music store do next and what does it have to do with Russell Simmons and what does it have to do with our business)